Strategy Adds Nearly 3,000 BTC to Holdings During Recent Market Downturn
Michael Saylor's company purchased $264 million worth of Bitcoin during last week's price decline, bringing total reserves beyond 712,000 BTC, per SEC documentation filed Monday.
Strategy, controlled by Michael Saylor and recognized as the largest publicly traded corporate holder of Bitcoin globally, has revealed additional BTC acquisitions made during a period when cryptocurrency values declined amid widespread market turbulence.
According to documentation submitted to the US Securities and Exchange Commission on Monday, the company added 2,932 Bitcoin (BTC) to its treasury for a total expenditure of $264.1 million during the previous week.
Data from CoinGecko indicates that these purchases were executed at an average cost of $90,061 for each BTC, occurring during a week when Bitcoin opened trading above the $93,000 mark before experiencing a temporary dip beneath $87,000.
Following this transaction, Strategy's cumulative Bitcoin reserve now stands at 712,647 BTC, representing a total investment of approximately $54.19 billion with an average acquisition cost of $76,037 per individual coin.
Strategy's January purchases exceed the last five months combined
This most recent Bitcoin acquisition by Strategy represents a considerably smaller transaction compared to the company's two previous purchases executed earlier in January, which included a 22,305 BTC addition revealed the prior week and a 13,627 BTC purchase completed the week preceding that, with these two transactions comprising the majority of the firm's recent accumulation efforts.
Throughout January thus far, Strategy has accumulated approximately 40,100 BTC in total, a figure that surpasses the company's aggregate purchases conducted across the preceding five-month period spanning from August through December 2025, demonstrating a marked intensification in acquisition activity since the calendar year began.
This acquisition occurred during a period when Bitcoin experienced a decline exceeding 6% from its most recent peak values, underscoring Strategy's established pattern of purchasing reduced quantities of BTC when market conditions show signs of weakness.
In 2024, Strategy's co-founder Saylor made a public commitment to continue acquiring Bitcoin even during times of peak pricing, though the organization has subsequently demonstrated increased hesitation toward executing larger-scale purchases when confronted with turbulent market circumstances.
As of the current writing, shares of Strategy (MSTR) were changing hands at approximately $163, representing a decline of roughly 12% compared to the January peak of $185, based on information provided by TradingView data.