Strive invests $50M from treasury reserves into Strategy's STRC preferred shares
Strive commits $50 million from its treasury holdings to STRC, a variable-rate preferred stock offered by Strategy, amid expanding institutional appetite for Bitcoin-related yield products.
On Wednesday, Strive Asset Management (ASST) announced it has committed $50 million from its corporate treasury holdings to STRC, Strategy's variable-rate perpetual preferred stock offering.
According to a company statement, this commitment accounts for over one-third of Strive's total treasury holdings and demonstrates the expanding institutional demand for yield-producing instruments connected to Bitcoin-centered treasury management approaches.
With this treasury allocation, Strive joins a growing list of firms incorporating STRC into their balance sheets, following in the footsteps of organizations such as Prevalon Energy, Anchorage Digital and Oranjebtc, as reported by Strategy.
This news arrives as investment analysts on Wall Street are beginning to provide coverage of firms structured around Bitcoin treasury management models. B. Riley Securities, an investment banking firm, launched coverage of Strategy (MSTR) on Monday with a Buy recommendation, suggesting expectations for the equity to deliver superior performance compared to the overall market.
STRC, which trades on the Nasdaq exchange and is issued by Strategy, delivers a floating dividend payment and maintains public trading status, enabling corporations to utilize it as a liquid treasury holding instead of conventional cash positions or money market fund investments.
According to information from Strategy's data dashboard, STRC is currently trading near the $100 mark, featuring a market capitalization approximating $3.85 billion alongside roughly $90.6 million in average daily trading activity. The floating dividend rate currently stands at 11.5%.
Many institutions maintain USD reserves as a buffer for dividend obligations and operational liquidity. Allocating a portion of those reserves to instruments such as STRC may provide stronger yield dynamics than traditional money market funds while maintaining liquidity.
Matt Cole, chairman and CEO of Strive
As a structured finance enterprise and asset management firm, Strive currently holds approximately 13,311 Bitcoin, positioning the company as the 11th-largest corporate holder of Bitcoin in treasury reserves, based on data from BitcoinTreasuries.NET. Trading activity on Wednesday showed the company's Nasdaq-listed equity advancing approximately 3.5% at recent observation.
Inside Strategy's 'digital credit' model and the STRC preferred stock
Within Strategy's framework, STRC falls under what the company terms "digital credit," a classification of securities engineered to produce yield while simultaneously enabling the firm to secure capital connected to its Bitcoin treasury management approach.
Through an initial public offering of the preferred shares conducted in July 2025, Strategy successfully raised approximately $2.5 billion.
The $50 million acquisition by Strive follows one day after Strategy executed its most substantial STRC issuance subsequent to modifications in its at-the-market share distribution program. These modifications permit a secondary sales agent to facilitate share transactions beyond standard US market hours, removing a prior constraint that confined the program to a single agent during each trading session.
Information from STRC.live indicates the company distributed approximately 2.4 million STRC shares within a single trading day, with the generated proceeds estimated to have financed the acquisition of roughly 1,420 Bitcoin.
Additionally, Strive has introduced its own digital credit product, SATA, a variable-rate perpetual preferred stock engineered to deliver floating returns correlated with the company's Bitcoin-per-share expansion.
These shares, which debuted in November 2025, presently deliver yields approximating 13% and maintain a market capitalization of approximately $319 million.
