Bitcoin Reserve Expands by $5M at Steak 'n Shake Amid 18% Jump in Same-Store Sales
According to the fast-food chain, its decision to embrace Bitcoin has become a key factor in its ability to outperform rivals in the competitive restaurant industry.
American restaurant chain Steak 'n Shake has expanded its Strategic Bitcoin Reserve by an additional $5 million in Bitcoin, continuing its commitment to channel all cryptocurrency sales directly into the reserve fund.
The recent addition brings the restaurant company's cumulative Bitcoin (BTC) reserves to $15 million, representing approximately 167.7 Bitcoin based on current market valuations, after the company disclosed a $10 million expansion on Jan. 18.
That said, the precise quantity of Bitcoin in the company's possession remains undisclosed, and it's uncertain whether the reported figure accounts for market appreciation, customer Bitcoin transactions, or further treasury acquisitions.
In a Tuesday statement posted on X, Steak 'n Shake indicated that its strategy centered on "improving food quality that grows same-store sales that then grow the SBR, is transforming the chain via financial technology."
The fast-food establishment initially rolled out Bitcoin payment acceptance throughout its network of restaurants in May 2025.
According to the company's data, same-store sales across both corporate-operated locations and franchise partner establishments increased by 18% in 2026 year-to-date, with Bitcoin integration identified as a primary driving force behind the growth.
Bullish signal for Bitcoiners
"We are trouncing our competitors thanks to growing support from our loyal customers and our Bitcoin champions," Steak 'n Shake said.
Financial accountant and Bitcoin advocate Rajat Soni suggested that additional companies ought to emulate Steak 'n Shake's approach.
"If they do this, they will find it much easier to succeed because their Bitcoin is like a backstop. I think most businesses fail because they aren't in the market long enough. Bitcoin extends your financial endurance," he said.
Corporate Bitcoin adoption has accelerated significantly throughout the past year. Public treasury companies currently hold approximately 1.13 million Bitcoins, valued at roughly $101.33 billion, based on data from BitcoinTreasuries.Net.
Steak 'n Shake is slowly orange-pilling employees
In addition to Steak 'n Shake's ongoing dedication to expanding its Bitcoin holdings, the restaurant chain has unveiled initiatives to provide Bitcoin-based compensation bonuses to hourly workers at company-run facilities.
According to the announcement, hourly staff members will become eligible to receive a Bitcoin incentive worth $0.21 for each hour worked beginning March 1, subject to a two-year vesting schedule.
Market sentiment among Bitcoin enthusiasts has shown mixed signals lately as the cryptocurrency's value continues to move laterally near the $90,000 price point.
Multiple high-profile Bitcoin supporters, including Arthur Hayes, co-founder of BitMEX, and Tom Lee, chair of BitMine, had projected the digital asset would be hovering around the $250,000 mark by this time.
As of this writing, Bitcoin is valued at $89,354 and has not reached the $100,000 psychological threshold since Nov. 13, based on data from CoinMarketCap.